Miller Brews Up Powerful Branding As Official Beer Of Westgate City Center
America’s Oldest Brewer Secures Primary Position on Spectacular Signage and Mobile Application; Exclusive Rights for Beer Brands to be Poured at Special Events
(NEW YORK – May 6, 2008) – Clear Channel Branded Cities, a division of Clear Channel Outdoor, today announced a three-year marketing partnership with Miller Brewing Company to make it the Official Beer of Westgate City Center. The sponsorship creates a primary tenant position for Miller’s brands on the full-motion LED screen, which spans 1,500 square feet located in Westgate’s Events Plaza; exclusive beer rights at popular promotional events and activities surrounding the Tostitos Fiesta Bowl, as well as professional football, hockey, auto racing and live music performances taking place at or near Westgate.
Another exciting component is the opportunity to provide branded content to Westgate visitors over the age of 21 via WestgateMobile, a Bluetooth application active throughout this unique entertainment, shopping, dining and residential development in Glendale, Ariz.
Miller is the most recent company to secure exclusive category rights to the extraordinary branding, signage and promotional opportunities available at Westgate City Center. In addition to the static location on the LED screen, Miller will occupy 16 minutes per hour of full-motion video advertising overlooking its dedicated events space in the Events Plaza.
“Westgate provides a strong platform from which to market our brands to consumers during a variety of beer occasions – sports, entertainment, bar and restaurant and special events,” said Dockery Clark, director, Sports Event Marketing and Alliances, Miller Brewing Company. “As the valley continues to expand west we feel that our Westgate partnership positions us perfectly to capitalize on that growth.”
Clear Channel Branded Cities is developing large-scale branding opportunities for Westgate. Its spectacular signage represents the largest collective grouping of media structures outside of Times Square in New York City. Anchors Jobing.com Arena and the University of Phoenix Stadium are helping establish Westgate as the leading private mixed-use development in the U.S..
“As an internationally known, lifestyle-centric brand, Miller is an ideal partner for Westgate and for Branded Cities,” said Chris McCarver, chief operating officer, Clear Channel Branded Cities. “From the digital signage to the terrific activation and interactive content, Miller is a partner that brings everything to the table.”
“Miller’s presence at our property sends a strong message that we attract the highest quality entertainment and sports events,” said Dave Groff, president, Westgate Entertainment & Sports, Westgate’s in-house events and promotions arm. “We are proud to offer their portfolio of products to our millions of visitors.”
Clear Channel Branded Cities has successfully positioned Westgate as a media magnet, contracting over 50 years worth of advertising commitments in its first year of operation. Westgate is expected to draw over 26 million visitors per year upon full build-out.
About Miller
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that captures appro
Tony Alwin
tonyalwin@clearchannel.com
News
22//2010Adshel and Sydney Airport launch Australia's most prestigious digital advertising environment
Adshel and Sydney Airport Corporation Limited are proud to unveil a unique new media offering at SydMore...
21//2010
Clear Channel to promote the power of creativity in out-of-home advertising at Cannes Lions 2010
Clear Channel is sponsoring the 2010 Cannes Lions for the first time to support and showcase the besMore...
09//2008
Clear Channel Outdoor Reports First Quarter 2008 Results
San Antonio, Texas May 9, 2008-and-hellip;Clear Channel Outdoor Holdings, Inc.
More...
06//2008
Miller Brews Up Powerful Branding As Official Beer Of Westgate City Center
America-and-rsquo;s Oldest Brewer Secures Primary Position on Spectacular Signage an
More...