Now Boarding! Leading Digital Out-Of-Home Media Network Enters Into Exclusive Relationship With Clear Channel Outdoor In Select U.S. Airports
Reactrix’ STEPscape™ Interactive Advertising Network to begin Pilot Program with Clear Channel Outdoor
Redwood City, Calif. and Phoenix, Az. – May 5, 2008 – Reactrix Systems, Inc., a leading interactive out-of-home media company, today announced it has entered into a multi-year strategic agreement with Clear Channel Airports, the U.S. leader in airport advertising and a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). The agreement makes Reactrix the exclusive provider of gesture-based interactive media and technology for all of Clear Channel airports across the U.S.
“Clear Channel is the leader in deploying the newest and most innovative digital solutions for Out-of-Home, and our new partnership with Reactrix lets us engage consumers in a whole new, exciting way,” said Michael Hudes, Global Director of Digital Media at Clear Channel Outdoor. “Reactrix’ STEPscape™ technology lights up terminal floors and allows pilots and passengers alike to actively interact and have an entertaining experience with consumer brands, all while waiting for their plane to take-off. Reactrix’ STEPscape is a perfect complement to our portfolio of digital media.”
Through the new deal, Clear Channel will have full licensing, sales responsibility and operating control of its Reactrix STEPscape systems in the airports where it operates across the country. After the recent agreement with cinema advertising leader National CineMedia (NCM), which made Reactrix the exclusive provider of gesture-based interactive media and technology for NCM’s movie theatre lobby advertising initiatives, this marks the second time Reactrix has allowed a U.S. company to deploy its floor technology as an independent media network.
“On a daily basis, airports attract millions of upscale consumers with just a little spare time on their hands…and feet” said Mike Ribero, CEO, Reactrix Systems Inc. “We believe that this strategic agreement with Clear Channel not only demonstrates the demand for our interactive media, but will also help our clients reach a new audience beyond our current mall and movie theatre footprint.”
Reactrix’ partnership agreement deals with Clear Channel Outdoor and NCM come on the heels of the release of an exciting study with Arbitron that proves that Reactrix can now measure and quantify how and at what point consumers choose to ‘opt in’ and engage with its STEPscape Media Network. Reactrix has the ability to tell its clients actual measurements for how many people put their eyes on its advertising message, what percentage of the audience engaged in that message, what percentage got on the STEPscape interactive display and for how long they did so. The Traffic Audit Bureau has claimed that these unique metrics are integral to the future of advertising, i.e. not only can they help brands find new and effective ways to engage consumers in a marketplace fraught by fragmentation, they also showcase Reactrix’ ability to tap into real consumer engagement.
"We are always looking to add the best digital advertising solutions as well as provide media that is engaging to travelers," said Michael Riley, President, Clear Channel Airports. "Reactrix’ STEPscape is innovative and fun, which is beneficial to the brands that are building awareness at airports with us across the country, and to the travelers at large. It is a perfect media for our clients."
Reactrix STEPscape digital media is currently a part of the media mix for leading global brands including AT&T, the NBA, Xbox, Hilton<
Tony Alwin
tonyalwin@clearchannel.com
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